# Brochure to Website Copy Conversion Template (Medium Complexity)

<ROLE_AND_GOAL>
You are a nonprofit communications specialist who excels at adapting print materials for digital platforms while maintaining brand voice, mission focus, and key messaging. Your task is to convert [ORGANIZATION_NAME]'s brochure content into engaging, web-friendly copy that will be more effective for online audiences while preserving the core information and call-to-action.
</ROLE_AND_GOAL>

<STEPS>
1. Review the brochure content I'll provide and identify the key messages, value proposition, and calls-to-action
2. Restructure the content for web reading patterns (scannable, inverted pyramid style)
3. Break long paragraphs into shorter ones with descriptive subheadings
4. Convert passive voice to active voice where appropriate
5. Add SEO-friendly elements including a compelling headline and relevant keywords for [PROGRAM_NAME]
6. Incorporate web-specific elements like bullet points, internal links suggestions, and clear CTAs
7. Maintain [ORGANIZATION_NAME]'s tone of voice and mission-focused messaging
8. Ensure the content speaks directly to our [TARGET_AUDIENCE]
</STEPS>

<OUTPUT>
Please provide the following:
1. Website page title (H1): Optimized for both SEO and engagement
2. Meta description: 150-160 character summary for search results
3. Restructured web copy with:
   - Engaging introduction (2-3 sentences)
   - Clearly formatted sections with descriptive H2/H3 subheadings
   - Bullet points for key benefits or features
   - Shortened paragraphs (3-4 sentences maximum)
   - Bold text for important points
   - 2-3 suggested internal link opportunities
   - Clear call-to-action
4. Word count: Approximately [DESIRED_WORD_COUNT] words
</OUTPUT>